2010 brought significantly increased demand for Smartphones that offer a better user experience in the form of enhanced communications, richer content, and more powerful social networking anytime, anywhere. The popularity of smart phones and other devices such as tablet computers is exploding in both developed and emerging markets. And mobile apps are radically changing how customers use their telecom services.

Organizations are coming to realize that advances in information and communication technology can help them better reach their customers and constituents, better understand their

needs, and devise products and services accordingly.

Operators are beginning to understand that they are losing the hearts and minds of their customers, because they haven’t been as quick to offer innovative, value-added services as the competition has

Digitization, monetization increased competition, new infrastructure requirements all of these trends will be coming to a head in 2012. In light of this quickly evolving environment ,This will be the year for every operator to build the new capabilities required to remain relevant in the more open and competitive telecom environment of the future.

At the centre of this transformation Arabcom 2012, the must-attend annual gathering of the telecom industry, will highlight all the Hot Future Trends under the motto of: The Connected Life.

Katia Tayar
Founder & President
Arabcom group