We will arrange for an informative write-up with details of the event, in the form of multicolor brochure – with approximately 10,000 copies printed.
Being the most effective and reactive media, We will target its database along with third party contacts’ database to conduct an extensive direct mail campaign involving almost five direct mal shots over a 9-month period.
E-mail marketing & dedicated Event Website
From Feb 2011 to Jan 2012, e-mails will be sent to a targeted database ranging from 500 to 50,000 contacts every week. This extensive email campaign will contain an e-mail publicizing the event, along with the hyperlink to the event’s dedicated website.
The event website will be regularly updated to give visitors the latest information on the events. The website will, therefore, not only display of the sponsors’ corporate logos, but also give users access to event schedule, details and news. Additionally, this website would eventually be available online all year round with an account of the event, as well as the year-round follow-up of activities relating to it.
This part of marketing the event would entail increasing prospects throughout September, October, November, December 2011 and January 2012.
The event will be highlighted in the regional and international media by means of rigorous PR activities before, during and after the event.
The perfect marketing tool to target conference delegates and exhibition visitors is using trade publications, press and portals – which carry almost over 50 different advertisements. These advertorials would directly relate to telecoms and general businesses. (All adverts would be printed with the logo and details of sponsors)
Along with everything else, our team of talented telemarketers would contact top clients and prospects over a four month period – to get the word across to over 2,000 prospective visitors.
Targeted SMS (Short Message Service)
This will entail sending reminders through SMS – prior to the summit - about the event & relevant highlights to targeted clients, registered delegates and expo visitors.
Inviting and advertising to potential visitors
Promoting the exhibition to prospective visitors involves a broad and rigorous marketing campaign –which would target people from a wide range of industries and job functions.