Ali Al Ahmed is Etisalat’s Group Chief Strategy Officer  responsible for identifying new growth opportunities, including the development of content-based services. His responsibilities include the selection of partners, development of effective business models, and determining how Etisalat can best realize these services in the current age of convergence.
Al Ahmed started his career in Etisalat working with its commercial division where he was part of the launch of major telecommunication services such as internet and mobile telephony (GSM) in the UAE.  Mr. Al Ahmed also played a key role in the planning, launch and establishment of E-Vision, the first cable TV company in the Middle East based on advanced fiber optic technology.
Subsequently, he moved to the media industry as Managing Director of Abu Dhabi TV assuming responsibility over Emirates Media and its television channels from 2001 until 2007.
Ali Al Ahmed has a total of 11 years’ experience in the telecommunications sector, and 7 years within the television industry