When the Telecommunications Regulatory Authority (TRA) granted a second telecommunications license to du, it heralded in a new era in the UAE's telecommunications industry.

Chaired by Ahmad Bin Byat and led by CEO Osman Sultan, du pledges to raise the telecoms bar by empowering customers to choose their communication service provider for the very first time and improving overall operational efficiency and service delivery in the telecom sector.

Young, smart and focused, du is the new integrated telecommunications service provider with a fresh approach to enhancing and exceeding, customers' communications expectations by offering unique advantages for both business users and consumers.

du's vision is to connect, inspire and reward, with a mission to delight their customers, employ the best talent, deliver excellence, innovation and value to their shareholders while contributing to and celebrating, the UAE's heritage and diversity.

du's aim is to be confident, honest, surprising and friendly. Because it is these four simple attributes that will help develop strong relationships with each of their customers and improve the UAE's telecommunications industry.

With flexibility and innovation ensuring tailored packages that will satisfy the needs of individuals, groups and businesses alike, du's comprehensive portfolio will comprise mobile and fixed telephony, internet and TV solutions.

du aims to establish itself as more than just a telecommunications service provider - du Business is an integrated business solutions partner that helps large and small companies improve their performance.

Likewise, du Carrier Services aims to be the regional hub for the Middle East and presents a new choice for carriers.

du's recent number booking campaign generated excellent results. In response to the high demand for du mobile numbers, du extended its number booking campaign, allowing potential du customers a further opportunity to retain existing numbers when switching to du or choose and book numbers in advance.

For more information, please visit www.du.ae